The Competitive Advantage: Creating and Sustaining Superior

The Competitive Advantage: Creating and Sustaining Superior competitive advantage A competitive advantage enables a company to perform better than its competitors It refers to factors allowing a company to produce services or competitive advantage A company can effectively gain a competitive advantage in one of two ways; by reducing its own costs and by adding more value to its products or

competitive advantage A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location,

competitive advantage Competitive advantage is a brand's ability to provide customers with products or services that are better in quality or cheaper than competitors A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater