The Marketing Mix and the 4Ps of Marketing

The Marketing Mix and the 4Ps of Marketing marketing mix The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion By marketing oops The marketing mix describes the overarching business approach to influence profitable customer action by selling a single product or service The marketing mix

marketing oops Typically, the marketing mix refers to the four Ps: product or service, its price, placement, and promotion This concept was developed in 1960, when marketing

marketing mix Importance of Marketing Mix · Helps understand what your product or service can offer to your customers · Helps plan a successful product The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most