What is place in the marketing mix? Definition and Tips

marketing mix The marketing mix describes the overarching business approach to influence profitable customer action by selling a single product or service The marketing mix

The marketing mix is a fundamental concept that lies at the heart of effective marketing strategies The four Ps – Product, Price, Place, and Promotion – marketing mix Typically, the marketing mix refers to the four Ps: product or service, its price, placement, and promotion This concept was developed in 1960, when marketing